Similarweb’s AI Search Intelligence is $99 a month for 150 prompts. It tracks four engines for visibility and 4 more for reference traffic, and says so.
The majority of suppliers in this classification give you one engine matter. Similarweb provides you two, and explains the distinction in its very own frequently asked question: ‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Presence. Our AI Traffic analytics extend also further, catching reference data from Copilot, Claude, DeepSeek, and Grok.’
4 engines respond to ‘does the AI discuss me’. 4 different ones respond to ‘did anybody show up from there’. Those are not the very same inquiry, practically no one divides them, and a purchaser that reads ‘eight LLMs’ and assumes eight presence trackers has been deceived by their very own inference rather than by the page.
Disclosure: EchoWi markets AI exposure dimension, so Similarweb is a rival partially of what it does. Every figure listed below read from similarweb.com/packages/ai-search/ and aisearch.similarweb.com/geo/ on 7 August 2026 and is taped in our validated brochure keeping that day.
The brief version
- $99 a month billed annually, $129 month to month, for 150 tracked prompts and one seat.
- 4 engines for brand name presence: ChatGPT, Perplexity, Gemini and AI Mode.
- 4 even more for reference traffic just: Copilot, Claude, DeepSeek and Grok.
- The dearer plans include no engines. $399 and $649 buy SEO, affordable and advertising knowledge.
- 150 prompts at $99 is amongst the very best prompt-per-dollar rates we have validated.
read about it https://similarwebtraffic.net/analysis from Our Articles
Every package is one user. The access plan lugs 150 tracked triggers.
Two notes on that particular table. The annual-equivalent rates for the two dearer plans are marketed yet do not show up in the web page we brought, so we are not publishing numbers we might not review. And the ladder is not an AI ladder: what $399 and $649 buy is the remainder of the Similarweb platform, not much more insurance coverage of AI answers.
The distinction no one else attracts
Here is the frequently asked question response completely, due to the fact that it is the most useful sentence on the site:
‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Name Presence. Our AI Traffic analytics extend also better, capturing referral information from Copilot, Claude, DeepSeek, and Grok to give you an overall sight of AI-driven sees.’
Presence and referral web traffic are different measurements with various failure settings.
Exposure asks whether an aide names you when somebody asks a concern in your category. You can be highly noticeable and receive no clicks at all, since the solution dealt with the question and the individual never left. That is the whole property of this market.
Reference traffic asks the number of people arrived at your website from an assistant. It is gauged from your very own analytics, not from the version, and it undercounts by design: assistants strip referrers, customers retype URLs, and a trademark name in a solution that nobody clicked shows up as absolutely no.
So a device that tracks Claude for web traffic and not for presence can not tell you whether Claude suggests you. It can just tell you how many people Claude sent out. If Claude is the version your customers make use of, that is the wrong half of the concern, and Similarweb’ s very own sentence is what allows you work that out prior to paying.
We have stated something comparable as soon as before, about Qwairy, which labels each of its ten companies UI, API or both. 2 vendors out of the 62 in our brochure that release an entrance engine count likewise release the difference that chooses what their number indicates. It must not be two.
The math
At the entrance plan you are purchasing 150 tracked triggers for $99, or $0.66 per punctual monthly. Set against the remainder of the catalogue at similar cash:
On motivates per buck the incumbent is the most affordable of the 4, which is not what you would get out of the biggest business in the contrast, and it is worth claiming plainly.
Two cautions maintain that sincere. Similarweb’ s 150 prompts stumble upon 4 presence engines where Gumshoe s 100 encounter six, so per prompt-engine pair the space tightens. And the entrance plan is one seat with 3 months of background, which is a scientist’ s prepare as opposed to’a group &
The number the web page does not offer 150 prompts is a matter. It is not a dimension till you recognize exactly how usually every one runs, and the plans page does not say.
That matters more below than it sounds. We ran the exact same triggers repeatedly across 9 categories and found the repetition a classification needs ranges from regarding 3 runs to about thirty, relying on just how much the solution moves. A hundred and fifty prompts examined monthly is 150 solitary attracts, and a solitary draw of an unpredictable classification is a coin throw with a decimal point on it. The exact same 150 checked daily is a genuine series.
So the prompt count, which is this package’ s finest number, can not be exchanged self-confidence without the one number the web page withholds. It is the first thing to ask on the call, and the answer changes the worth of whatever above by more than the cost does.
Where Similarweb is the appropriate choice
You currently pay them. If Similarweb is in your stack for traffic or competitive knowledge, the AI module rests close to data you currently depend on, on one agreement, with the very same interpretations of a rival set.
Compare it on your own
Run the same 5 look at EchoWi
Cost read from the page, engines named, sampling released or otherwise, markets gauged separately, and what we will certainly not declare. The comparison covers 80 devices on those requirements.
You desire exposure and arrivals in one area. Almost every device in our catalogue gauges one side. This determines both and, more notably, does not claim they are one number.
You desire prompts, not features. 150 at $99 is the most tracked triggers per buck of any entrance strategy we have actually verified this week.
You need the web traffic fifty percent to be legitimate. Similarweb’ s reference measurement hinges on its panel and clickstream, which is the part of its company that has actually been scrutinised for a years. Whatever you think about panel information, it is a known amount with released approach, which is more than most of this group can state.
Where Similarweb is the wrong choice
You require presence tracking on Claude, Copilot, Grok or DeepSeek. Those four are web traffic only. No released plan changes that.
You are a group. Every published bundle is a solitary seat.
You want a lengthy baseline at the entrance rate. 3 months of background on the $99 plan, 6 on the dearer ones.
You want AI visibility without the collection. The upgrade course invests your money on search engine optimization, advertisements and affordable knowledge. If you want deeper AI insurance coverage specifically, this ladder does not market it.
What we might not confirm
- The yearly prices of the two dearer bundles. Marketed as billed yearly; the numbers are not in the web page we fetched, so we did not acquire them.
- What counts as a tracked prompt, and whether a timely run on four engines eats one device or four. The web page gives the count and not the device.
- The refresh frequency. Not specified on the bundles page.
- Whether the free registration is a trial or a limited cost-free tier, and what it includes.
- The demand for the item itself. Similarweb the brand draws 42,280 searches a month in the USA and 10,205 in France. similarweb geo attracts 10. We can determine the company’ s need and not the’module s, and it would be dishonest to provide the initial as the second.
What this supplier claims about the market
One number from this review deserves more than the evaluation.
Similarweb is the 2nd most browsed brand in our whole brochure, behind Semrush and ahead of Ahrefs. It markets AI exposure tracking at an affordable rate with an uncommonly straightforward spec. And in the 8 runs behind our study of what Google’ s AI actually advises, it was mentioned specifically as frequently as the remainder of the well-known names in this group: not once.
That is the pattern we maintain determining and can not yet describe. Brand name demand and AI citation are close to unconnected in this classification, and the greatest names keep verifying it.
Usual Questions Concerning Similarweb AI Look Knowledge
How much does Similarweb AI Browse Intelligence cost?
$99 a month billed every year, or $129 month to month, for the AEO Knowledge plan: 150 tracked triggers, one seat and 3 months of history. Review from similarweb.com/packages/ai-search on 7 August 2026. Two dearer packages at $399 and $649 a month include SEO, affordable and advertising and marketing intelligence, and Enterprise is a sales call.
Which AI engines does Similarweb track?
Four for brand presence: ChatGPT, Perplexity, Gemini and AI Mode. Its referral website traffic analytics reach four more, Copilot, Claude, DeepSeek and Grok, which determines check outs showing up from those assistants rather than whether your brand name is named in their answers. Similarweb states the split in its own FAQ.
Does the more pricey Similarweb plan track a lot more AI engines?
No. The $399 and $649 bundles add keyword study, rank tracking, site audits, rival alerts and marketing knowledge. Visibility insurance coverage remains at 4 engines on every released bundle.
Is Similarweb good value for AI exposure?
On prompts per dollar it is the best entry strategy we validated today: 150 triggers for $99, versus 100 for $99 elsewhere and 25 for €& euro; 75. The limits are one seat, three months of history at the entry price, and presence on 4 engines rather than the 8 its traffic analytics touch.
What is the difference between AI presence and AI reference web traffic?
Presence is whether an aide names your brand when asked an inquiry in your classification. Recommendation web traffic is the amount of individuals then got to your site from that assistant. You can be highly visible and get no website traffic, due to the fact that the solution resolved the question. Gauging just website traffic tells you absolutely nothing regarding whether you were advised.
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